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  • Naveen Sivakumaran

7 content ideas for 2–5 person businesses


For small businesses, there never is enough time or people.

From production and sales to operations and finances, there’s a lot to do.

Then there’s this thing everyone is talking about — content marketing.

It apparently is “King” and an integral part of your marketing strategy.

In a nutshell, here’s how content works:

Your potential customers are online.

Googling. Facebooking. Instagramming. Tik Toking.

They are consuming content. Text. Pictures. Video. Graphics.

To reach them, engage with them, and demonstrate your worth, you too must create content.

But not just any content.

Content that educates AND entertains your prospects.

Content that differentiates you from your competition.

And no, it won’t cost you a fortune.

Here are 7 pieces of content that you can create for your business:

  1. Talk about how your product/service improves quality of life

  2. Customer stories and testimonials

  3. Showcase your team so that potential customers can get to “know” you and feel connected to your business

  4. Industry news

  5. Feature other small businesses on your social media and have them do the same for you

  6. Show what a day at your business is typically like using a video or photo

  7. Find suitable memes that you can customise for your industry (your fans will love it!)

There you go. Seven quick-fire content ideas to level up your content game without spending a fortune.

The best part — there’s a lot more you can do to truly showcase your brand personality.

When it comes to content creation, there are no limits.

Drop a line in the comments and let me know what other content ideas you’ve found useful.

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