Why does your Small Business need to be active on social media?
Because your customers are online on Social Media every day, you need to appear in their line of sight. If they don't see you on Social Media too then you could easily lose their custom to your competitors.
Check out these whopping numbers.
79% Aussies are on Social Media, compared to 47% of small and medium-sized business
94% use Facebook. The second most popular platform is Instagram, with just about 50%.
59% check their social media feed at least 5 times a day!
Now, let's see how people's social media behaviour matters to you.
1. Small Businesses are community and individual-focused
While big businesses remain faceless, cold entities, your small business relies on personal connections with your customers and prospects.
And guess what the very essence of social media is...
That's right - connectivity and engagement. In other words, being human.
As a small business owner, you're in the unique position to take advantage of social media's capabilities to put you in front of your audience and truly make meaningful connections.
Building trust becomes easy, and you'll be stimulating your customers to "buy local".
2. Social Media advertising is cheaper than traditional forms of advertising
Often, small businesses get left behind as all the big players pump in millions of dollars in massive ad campaigns.
Social media allows you to very precisely target your customers at a fraction of the cost!
3. Social media allows for personalised attention
With the clients I've worked with, there are countless instances where that "human element" which makes social media awesome actually turned into sales. Just because we were able to "speak" directly to the customer, discuss their pain points and find products that matched them perfectly! You can bet your bottom dollar these customers will keep coming back!
Now re-think the above numbers and imagine the potential we can tap into...
The best part is that more often than not, all you need to do is:
Post relevant content
If it's that simple, why are many small businesses failing at it?
Here's what to do next: